Customers have become wise. They have become conscious of the food quality and also the food packaging involved. When buying a food product, a customer will consider whether the packaging has not contaminated the contents of the product or not. The concern is not limited to themselves. They are also aware of the environmental pollution caused by certain packaging materials.
So, if you are a food product manufacturer, then you ought to consider several points before choosing the packaging material. Yes, we know it might be a bit expensive and can dampen your profit aspirations. But this is a crucial step that you need to take or else; it will affect your overall sales and brand image adversely. So, without wasting time, let us discuss the specific factors to consider while choosing food packaging material.
- The customers ‘why’ should be clearly mentioned on the package
When consumers bump onto your food product, it must be probably they want to consume it. They might be even searching for the same product. A good packaging material designed by skilled professionals should invite them and fulfill their search requirements. Similarly, the package label should be clear enough to convey to your consumers what is it, contents, expiry date, manufacturing date, price, and why they should buy this product.
All these details need not be in an elaborate manner, even short and crisp content can do an excellent job. Also, your packaging should not be similar to other products, particular cleaning or generic products, or it might confuse the consumers completely.
- The package must align with your brand
The design, colors, and the appearance of your food packaging material should be clearly associated with your brand. The customers should be able to quickly associate the package with your product so that they add it in their shopping carts. Also, the color should match the contents. For instance, kids’ biscuits wrapped in a black colored package will not entice at all.
- The packaging material should be distinct from that of the competitors
The customers should be able to differentiate your food products with those of other products. They should be able to determine your brand first and buy it immediately. If your food packaging Sydney is similar to others, then the customers might not feel that there is something unique about your brand and will make a random choice.
- The packaging material should nurture the food quality
The food contained in a package undergoes several biochemical changes till it reaches the final customer. Your package should stand out and protect the contents against all kinds of damaging factors such as air, extreme sunlight, moisture and aromas.
There should be no changes in the color or flavors of the food. Also, there should be no loss to the nutrients, particularly if it is a health product. We know that it is challenging to find such materials. But you can make your safe and healthy packaging as an effective marketing tool. Not all companies are concerned about the health of their customers. So, you could be again standing out to serve the nutritional requirements of the customers too.
- The material should be eco-friendly
Due to the awareness of zero waste living and the harmful uses of plastic, customers are refraining from using plastic. Being an ethical and sustainable manufacturer, it becomes your humble duty to exclude the use of this hazardous substance – low quality plastic. Single-use plastic is a strict no-no to the customers. So, try to use recyclable and eco-friendly materials for packaging your food products.
- The material should be multi-usable for the customers
The perfect example for this tip is the soy milk bottle. If you package this health product in glass bottles, then the customers can re-use the bottles for other purposes such as storing milk and smoothies. Or you can even arrange for the pick-up and drop of used bottles and save the environment largely.
In a nutshell, food packaging is a crucial step for every manufacturer and should be done consciously. You have to consider that packaging is not only a brand-enhancing tool for you but also a thoughtful-material for the customers.